Webtrends a company that does web analytics and marketing developed the first ever model for measuring a companies online marketing effectiveness and efficiency called The Digital Marketing Maturity Model (DM3). I am trying to read more on the subject but it sounds very interesting. The CEO, Alex Yoder has created his own blog that I have started following in order to learn more about what this facinating company is doing for the Internet Marketing World. To get an idea on what they have planned check out the company's website: and the article: Webtrends Proposes Measurement Standard for Digital Marketing on business wire.
Favorite My Blog
About Me
- Brooke
- Huron, OH, United States
- I am a senior at The University of Toledo majoring in Marketing. I love the capabilities of internet marketing and hope to explore all of it's possibilities!
No comments:
Post a Comment